Anyone who has had any interest in the music industry knows that the industry as a whole is struggling. According to Mike McCready, CEO of Platinum Blue/ Music Xray, the down fall began “with the introduction of the CD back in 1982. Music was digitized and encoded on the CDs which we all bought to replace and enhance our vinyl collections. Then, along came the MP3 which enabled us to compress those CD song files down to manageable sizes and file sharing began. The next nail in the coffin of the traditional music industry was the emergence of MP3 players led by the iPod and digital retail led by iTunes. Once people became used to that, who wanted to carry around a CD case? Finally, the plummeting cost and decreasing technical knowledge required to make a decent sounding recording sounded the death knell for the major music labels, the backbone of the traditional music industry.” Now, this information refers to the music industry as a whole which means the smaller the market, the harder it is for the artist’s in that market to really thrive. With that said, in an industry where a large percentage of artists still hold full time and/or part time employment is there a future in Holy Hip Hop? Is the duplication of music by the Christian community, also known as “piracy”, for evangelistical purposes helping matters?
What do you think?